Atkins is Europe’s largest multi-disciplinary consulting firm, helping clients achieve genuine benefits from their investment and change programmes. The group adopted exciting new branding that reflects their dynamic approach to change. The non-prescriptive guidelines provide lots of scope to communicate creatively, but big risks if implemented badly.
We were recognised at group level as expert in designing creatively for the new guidelines while not infringing them. We have since gone on to deliver exciting work at for other parts of Atkins.